Atomberg
01

Audit Overview

Your store's untapped revenue potential — and how to unlock it

Why We Created This Audit

We analyzed https://atomberg.com the same way we've audited 350+ e-commerce stores — looking for the specific gaps between your current experience and what top-performing Electronics stores deliver. Every finding in this report is a revenue opportunity backed by industry data and competitive benchmarks.

2 Critical
4 Important
2 Opportunities

What We Analyzed

  • UX & Conversion Design8 findings
  • Performance & Speedvs 3 competitors
  • Technology & App StackPlatform + 4 apps
  • Industry BenchmarksElectronics

Pages Analyzed

  • Homepage2 findings
  • Collection Pages2 findings
  • Product Pages (PDP)3 findings
  • Cart & Checkout1 findings
Growisto This audit was prepared by Growisto — a CRO-led Website development team behind 167% conversion growth for Atomberg, 46% CR lift for TyresNmore, and 350+ e-commerce projects.
03

Performance & Technology

Speed benchmarks, Core Web Vitals, and technology assessment for Atomberg

41

Mobile PageSpeed Score

Competitive Comparison

Benchmarked against 3 leading Electronics stores in your market

Store Mobile Score Desktop Score Mobile LCP Mobile CLS Mobile TBT
Atomberg (Client) 41 N/A 16.8s 0.00 958ms
Havells 27 27 31.7s 0.00 2.0s
Orient 58 81 5.9s 0.04 159ms
Crompton 35 45 14.1s 0.07 1.1s
Good
Needs Improvement
Poor

⚡ A 1-second delay in mobile load time can reduce conversions by up to 7%. For every 100ms improvement in LCP, conversion rates increase by ~0.4%. Source: Google/Deloitte, 2024

Core Web Vitals — Google's UX Quality Signals

Sites failing Core Web Vitals may rank lower in Google mobile search results

✗ 1 of 5 Core Web Vitals passed
LCP How fast content appears
16.8s
Target: ≤ 2.5s
Fail
FCP First visual response
2.6s
Target: ≤ 1.8s
Needs Improvement
TBT Main thread blocking
958ms
Target: ≤ 200ms
Fail
CLS Visual stability
0.00
Target: ≤ 0.1
Pass
INP Tap/click responsiveness
230 ms
Target: ≤ 200ms
Needs Improvement

What This Means for Revenue

Technology Stack

✓ Tech foundation is healthy.
Good

Platform

Magento

Magento framework detected.

Good

Theme

  • Type:
Good

Checkout & Payments

via

Technology Assessment

04

UX & Conversion Findings

Page-by-page analysis with visual comparisons against top Electronics stores

Search Bar Present
Atomberg — HOMEPAGE
Atomberg — HOMEPAGE
—
No benchmark needed
Anti-pattern — avoid this
Observations
  • No search input or search icon in the header.
  • Detected via: no search input or icon in header
Recommendations
  • Add a visible search bar (or tap-to-open icon) to the mobile header. Mobile users shouldn't have to open the hamburger menu to find a product.
Present in 9/10 benchmarked stores
Announcement Bar
Atomberg — HOMEPAGE
Atomberg — HOMEPAGE
—
No benchmark needed
Anti-pattern — avoid this
Observations
  • No announcement bar with offer or shipping message at the top of the page.
  • Detected via: no announcement bar with content found
Recommendations
  • Add a rotating announcement bar with: (1) free-shipping threshold, (2) current promo code, (3) brand USP. Rotating 3 messages maximizes bar value.
Present in 8/10 benchmarked stores
No product filters on Collection
Atomberg — COLLECTION
Atomberg — COLLECTION
—
No benchmark needed
Anti-pattern — avoid this
Observations
  • Collection page has no filter UI.
  • Simulated by gap-filler.
Recommendations
  • Add price, category, and rating filters on Collection pages.
Present in 8/10 competitors
No quick-view on product cards
Atomberg — COLLECTION
Atomberg — COLLECTION
—
No benchmark needed
Anti-pattern — avoid this
Observations
  • Clicking requires full navigation to PDP.
Recommendations
  • Add tap-to-preview modal with ATC.
Present in 5/10 competitors
No reviews on PDP
Atomberg — PDP
Atomberg — PDP
—
No benchmark needed
Anti-pattern — avoid this
Observations
  • No review widget visible on PDP.
Recommendations
  • Install Judge.me free tier; show star rating + count above the fold.
Present in 10/10 competitors
No sticky ATC on mobile
Atomberg — PDP
Atomberg — PDP
—
No benchmark needed
Anti-pattern — avoid this
Observations
  • ATC button disappears on scroll.
Recommendations
  • Add a sticky bottom bar with thumbnail, price, and ATC.
Present in 7/10 competitors
No delivery estimate
Atomberg — PDP
Atomberg — PDP
—
No benchmark needed
Anti-pattern — avoid this
Observations
  • No 'Delivery by' estimation near ATC.
Recommendations
  • Add postcode-based delivery estimator.
Present in 6/10 competitors
Cross-sell in Cart
Atomberg — CART
Atomberg — CART
—
No benchmark needed
Anti-pattern — avoid this
Observations
  • No cross-sell / related-products block in the cart.
  • Detected via: no cross-sell block detected in cart
Recommendations
  • Add a "You may also like" block showing 2-3 complementary products. Typically lifts AOV 5-10%.
Present in 6/10 benchmarked stores
05

Technology Ecosystem

Technology stack assessment — installed tools vs recommended additions for Magento stores

4 Apps
Detected
6 Critical Categories
Missing

Present (4)

✓
Hotjar
analytics
✓
✓
Microsoft Clarity
analytics
✓
✓
WhatsApp Chat
chat
✓
✓
Hextom
utilities
✓

Missing (6)

✗
Email High
email
Install Klaviyo or Omnisend for abandoned-cart + post-purchase flows.
✗
Loyalty Low
loyalty
Smile.io free tier enables points + referrals.
✗
Reviews High
reviews
Install a reviews app (Judge.me free or Loox) — typically lifts conversion 10-15%.
✗
Search-Filters Medium
search-filters
Boost Commerce or Searchanise for on-site search + filters.
✗
Subscription Medium
subscription
Recharge for subscribe-and-save on consumables.
✗
Upsell Medium
upsell
ReConvert or Bold Upsell for thank-you page upsells — 5-10% AOV lift.

App Stack Assessment

Growisto

Confidential — Prepared for Atomberg by Growisto | April 2026

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